NEXT EXIT

In this work, Beck hired a skywriter to write phrases from highway signs, such as “Next exit” over Columbia, Missouri as part of the I70 Sign Project. She then took one of the photographs and installed it temporarily on billboards along the interstate between Kansas City and St. Louis. The phrase also echos the religious end-of-times messages that often appear on billboards throughout the country, with particular density in the middle section of the United States where these billboards were installed.